Wastebits, a provider in digital waste profiling, set out to help customers who produce waste find waste facilities in their geographical region. Customers who generate waste have traditionally needed to rely on a waste broker or specific contact provided by their institution for waste removal. This tool would allow for customers to broker their own waste by showing them what companies in their area will accept that waste with the benefit of it being cheaper, safer or faster.
This project relied heavily on working with our internal subject matter expert because we did not have any customers using Wastebits as a waste generator. Questions I needed to answer were:
- What devices would customers try to use this service on?
- What kind of information is important when choosing a waste facility?
- How far away would a customer consider sending their waste
I chose to make the UI very simple and focused. I was inspired by travel websites who provide a similar pattern for helping customers find a service provider. There is no requirement to sign up in order to search so that we don’t create a barrier. This field would accept a city, state or zip code.
The user would be prompted to use their device location information in order to speed up getting to their results
I chose to default to 25 miles for the search radius because it seemed like a reasonable place to start until we collect user activity from the website. For the results I chose a simplified card view using blue as a link color for the business name and the address in a subdued blue/gray. The search is moved to the global header so that the user can change locations from any page. The user can also click the location markers to go to a detail page for each listing.
Clicking a location opens this modal. The default state for a card shows an orange button which is part of the Wastebits branding colors. Clicking “Request Info” would open up an online form where the user would send an email to us and our lead generation team would talk to that facility about joining our platform and claiming their listing.
Waste facilities who have claimed their listing would be able to verify their information with us that they are in fact that business. From there the facility could select what they want to collect under “Materials Accepted”. They can manage their phone number, fax and even upload their waste profile form if they have one. There is a star next to the business name so that if a customer is logged in they can favorite a listing.
What we learned
This project was sent over to a business partner to be implemented. The partner added an option to “Search by Service or Waste Type” which helped customers get to their listings faster and weed out ones that didn’t match.
There was also functionality added that allowed customers to browse their way through categories by Waste Type, Service or by State which facilitated users that preferred browsing to searching.
To date over 26,000 listings have been added to the search which include claimed service providers.