Project Brief
In 2014, I was referred to a company that was interested in having their logo redesigned. I wasn’t given a lot to work with other than their brand colors were blue and orange.
I chose the symbol of the shopping cart because it is associated online with ordering. Alternating the brand name between normal font weight and bold was something I was pulling inspiration from with other logos I was seeing at the time. The company had a very diverse service offering so it was difficult to pin down something that encompassed it.
During review the client liked the direction of a globe logo. So I had provided some different iterations of what that could look like.
This is what the customer ultimately decided on. They liked the colors and the simplicity of the block and typeface.
